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Preparing a home to sell in the competitive world of real estate

Real estate is an ever-growing market that becomes increasingly competitive with the development of technology and other valuable selling tools. At times, the real estate market is so saturated with properties for sale, that effectively advertising a home appears next to impossible in Pennsylvania. However, if interested sellers leverage the right strategies and implement valuable sales practices, they can increase their selling success exponentially. 

A common mistake that many people make when they list a property for sale is to falsely assume that their property has enough appealing factors that little to no preparation will be required to make it marketable. Regardless of a property's condition, some simple actions have the ability to transform a colorless advertisement into something much more exciting and appealing. According to HGTV, some of the things sellers may consider doing include the following:

 

  • Depersonalizing by putting away a majority of items that are knick-knacks and personal belongings.¬†
  • Decluttering and organizing each room to give potential buyers a blank canvas to envision their own arrangement.
  • Focusing their efforts on exterior appeal, including landscaping.
  • Make sure their home always smells clean and fresh in anticipation of a sudden showing.
  • Invest their time in deep cleaning every surface until it sparkles.

Investopedia reminds sellers that overlooking the necessity of pictures or including poor text content when creating an advertisement for their home can completely ruin any sale. They suggest that sellers use creativity and concise language to keep their advertisement focused and rich with legitimate information about the property. Additionally, they recommend that sellers include an album of pictures that showcase their home's attractive qualities and top selling points.

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